Want to know How to Lose Weight?  Here are 5 reasons you're not losing weight.  Oh, but before I tell you those 5 reasons...  You've got to agree to something.  

This is important, because the reasons you're not losing weight will shock you.  No, it's not that you need personal training.  (I'm 2 clients from full anyways!)  
What you need to agree with is...  to make one change.  I'm going to be brutally honest because some of you need it!  Hell, everyone needs it.  

Give me 30 seconds with someone, and I can tell if they'll get results in a month or 6 months.  It's called the 30 second rule.  In 30 seconds I can tell if your thinking is excuse based or solution based.  The fact of the matter is that EVERYTHING IS YOUR FAULT.  Yes, I said it!  Every single thing is your fault.  I know that's hard to swallow.  I know that I'm the Personal Trainer, you're paying me, and I should be able to fix everything.  The hardest thing to fix is your mind!  You've got to assume total responsibility for your actions.

But...  My husband came home with ice cream, and I couldn't just say no!  That's BS.  First off, it's your fault that your husband came home with ice cream.  You know it's Friday night (aka ice cream night), and that there is a slight chance that he'll come home with ice cream.  Give him a call, and tell him to pick up something else!  Get proactive, get solution oriented, and stop making up these constant excuses.

I'm a huge believer in the fact that winners win, and losers lose.  Losers blame the whole world for their problems.  Winners take control of the situation, and make the whole world their bitch.  Are you a winner, or a loser?  Are you the excuse maker, or the solution creator?  It's really your choice.  If you want to finally lose that weight then you've got to assume complete responsibility for your actions.  

You want 6 chiseled abs or a trip to cold stone creamery every week?  You can't have both.  You've got to work hard in the gym, but you've got to work even harder outside of the gym.  Oh, but my husband can lose weight so easily!  Damn right he can, because he's got 3 times the lipogenic enzymes that you do.  You can't change that so stop complaining about it. 

How many people do you know with a 6 pack?  Like 2 or 3?  That sounds about right, because that is hard to achieve.  That's right it's hard, difficult, and may seem impossible.

So what?  Life is hard.  Working everyday is hard.  Eating right is hard.  

You know what else is hard?  Not becoming the best version of yourself!  Looking in the mirror every night before you go to bed and being disappointed is hard.  Make the sacrifice, skip the party night with the girls, hold off on the wine, and realize that winning is hard.  But losing is even harder.

One huge reason that you're not losing weight is because you've set an end date.  You're thinking to yourself "I'll try this for a month" or "I'm going to go on this diet for 2 weeks to see if it works".  To make real change in your body you'll need to ditch that end date, and fully commit yourself to MAKING IT WORK.

That's right - you need to MAKE IT WORK.  What do I mean by that?  Instead of trying paleo for a month...  Take the mindset of using paleo to lose weight.  Understand why it works, and make it work for you.  After 2 weeks if you don't notice a change, take a look at what you're eating.  Are you eating more than 2 fruits every day?  Are you getting enough vegetables?  Is the quality of the meat you're putting in your body low?  Are you staying hydrated?  Asking yourself questions is a great way to create solutions.  

MAKE IT WORK or MAKE EXCUSES - your call.  Ditch the end date, and commit yourself to a lifestyle which takes pride in your physical achievements instead of your "fun" trips to the cheesecake factory.  

Anyone who knows me well knows that I have huge goals for myself, my family, my career and my life (hell, I'm going to the 10X Growth Con with Grant Cardone in March).  Ditch those "SMART" goals and start thinking 10 times as big.  So you really want to lose 10 pounds...  why not lose 20 pounds?  Why not set the goal higher, and add in being able to do a pushup, a pull up, a pistol and a handstand!  (Everyone should be able to do those, by the way.)

Think bigger!  You can achieve so much more than you've ever set out to achieve...  but you've got to set your goals huge.  I write down my goals every morning.  That's right, every single morning, and every night I review the day to see what I actually did to achieve those goals.  Sound like a little much?  Sure is... to the average person.

Think you might come up short?  That's OK.  Coming up short on your goal to lose 40 pounds by only losing 15 is much better than coming up short on your goal to lose 20 pounds by only losing 8!  Huge goals demand massive action!  Massive action drives results in any aspect of life.

You've got to make an investment in yourself to rekindle that fire that you used to have when you were 20 pounds lighter.  Go to Sports Authority, and treat yourself to some workout gear.  Plan a trip to the Bahamas for 6 months from now.  Buy higher quality food, and throw out the crap that's currently in your house.  

Investing in yourself is one of the best ways to commit to a healthier lifestyle.  Committing to a healthier lifestyle is required to make real changes in your body.  

When I want to learn something I go ahead and invest in it.  I recently bought a ticket to 10X Growth Con with Grand Cardone.  He's a serious entrepreneur, and business building legend.  I know that I want to create a better business for myself, and am investing in the pursuit of that goal.  The ticket wasn't cheap, the flight won't be inexpensive, and the hotel accommodations aren't free.  

Buying those tickets isn't the first time I'll be going over budget, and it certainly won't be the last.  I know I need to invest in myself to become better.  Are you investing in yourself?

Recapping the 5 reasons you aren't losing weight:

1. Mr. & Mrs. Excuses
2. You aren't willing to make Sacrifice
3. You've set an End Date
4. You're making Small Goals (10x them!)
5. You're not Investing in Yourself

Take action right now.  I've put all the nutrition info available in my How to Eat and Lose Weight Section.  Follow it, use it, and make it work for you.  

Get over to Prime Time Fitness, and start working out.  If you need some tips than schedule a Fitness Assessment...  but whatever you do - make sure you DO SOMETHING. 

​I'm sure by now you're feeling some motivation.  Use this motivation to act.  Don't take that vacation.  Refer to this post often.  Write down your goals, and make them HUGE.

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